The Power of Being Realistic as Leaders
In this refreshingly candid keynote, Natasha Kennedy, founder of an educational business portfolio in Madrid and seasoned business mentor, shares a grounded, experience-rich message on the importance of realism in entrepreneurship.
With humour, honesty, and humility, Natasha walks us through the unspoken truths of growing a business:
- The myth of overnight success: Most “success stories” are built on years of trial and error.
- Time and energy management: Many entrepreneurs overestimate what they can do in a week. Natasha encourages a realistic approach to planning, setting non-negotiables, and acknowledging the limits of solo work.
- Slow beginnings are normal: The first 1–3 years in business are often slow and unpredictable. This is not failure—it’s growth.
- Financial realities: Service-based businesses often underestimate the investment (in time, money, or support) it takes to gain traction.
- Failure is part of the process: Natasha shares how some of her own ventures failed despite large investments, and why these failures became vital learning points.
- Auditing your offers: Just because you love a service doesn’t mean it’s profitable. She urges business owners to make decisions based on data, not emotion.
- Your evolving identity: As you evolve, your audience needs to be taken along the journey. Sudden shifts can cause confusion if not communicated clearly and gradually.
Throughout, Natasha weaves in personal anecdotes and practical wisdom that remind us that leadership isn’t about doing everything—it’s about doing what matters, sustainably.
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Media & Events Council, Spain – Global Chamber of Commerce and Industry Supporting innovation and global collaboration through strategic media and events. Empowering entrepreneurs and conscious leaders to amplify their impact and expand their visibility worldwide.
